intimate-apparel

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Lingerie

Lingerie is made of lightweight, stretchy, smooth, sheer or decorative fabrics such as silk, satin, Lycra, charmeuse, chiffon or (especially and traditionally) lace. These fabrics can be made of natural fibres like silk or cotton or of synthetic fibres like polyester or nylon.

The concept of lingerie is a visually appealing undergarment that was developed during the late nineteenth century. Lady Duff-Gordon of Lucile was a pioneer in developing lingerie that freed women from more restrictive corsets. Through the first half of the 20th century, women wore underwear for three primary reasons: to alter their outward shape (first with corsets and later with girdles or brassieres), for hygienic reasons and for modesty. Before the invention of crinoline, women’s underwear was often very large and bulky.


Fashion Bra

A stylish bra whether it’s a fancy bra wrapped in sheer elegance of lace, a bralette in plunge neck style, or a cute bra with adorable print, can make you feel gorgeous every time. A fashion bra comes in versatile styles to give you a style edge with any and every outfit.

Bras are designed for a variety of purposes, including enhancing a woman’s breast size, creating cleavage or for other aesthetic, fashion or more practical considerations. Swimsuits, camisoles, and backless dresses may have built-in breast support with supportive bra cups. Nursing bras are designed to facilitate breastfeeding. Some women have a medical and surgical need for brassieres, but most women wear them for fashion or cultural reasons. There is no evidence that bras really prevent breasts from sagging.






Panties

Wondering what the difference between boyshorts and hipsters is? Which one of them would be comfortable for everyday wear? What should you wear with what? Yeah, you probably have many more questions about underwear. So, we’re here to give you answers about everything you were too embarrassed to ask! Read on!

As the name suggests, boyshorts are styled like shorts for men. Designed with a mid-rise waistline, they are different from thongs or bikinis in the sense that they have full side and rear coverage for long hours of comfort! The wide side lays flat on the skin, doesn’t roll or dig in and ensures that no awkward panty lines are seen. This will be your best bet if you’re looking for something super comfy under short skirts or dresses!


Comfort Lingerie

Lorem ipsum dolor sit Lingerie is more than just putting on a bra and matching panties – way more. French women have known for centuries (no joke) how to wear lingerie in a way that boosts self-esteem, enhances personal style, and, yes, adds a touch of seduction and sensuality to life.

Now for the first time ever, our brands have come together to reveal the secrets and savoir-faire of lingerie, including the art of mastering minimalism and modernity (less really is more), the incredible world of lace and embroidery, finding the ultimate support as a full-busted woman, enjoying stellar alternatives to nude lingerie – and more.